Accessibility in Business Blog

The latest news and trends in accessibility policy, programs, law, and business practices.

Accessibility for Marketers, Part III: Email, Multimedia, PDFs, Social Media, and Testing

Posted on Sunday, 17 January 2021 by Marissa Sapega

A marketer’s job is more than just maintaining a user-friendly website. Marketing professionals also use various strategies and channels to acquire website traffic. It doesn’t matter if you have the most amazing site on the planet—if no one visits it, you may as well have one of those circa 1997 Angelfire sites (remember them?) for […]

Accessibility for Marketers, Part II: User Experience, Websites, and Third-Party Integrations

Posted on Tuesday, 12 January 2021 by Marissa Sapega

If you’ve read the first post in this series, An Overview of Accessibility, welcome back! If this is your first time reading our blog, we’re happy to have you. In the previous post, we touched upon the “whats and whys” of digital accessibility. Now it’s time for the “hows.” Note that we have intentionally limited […]

Accessibility for Marketers, Part 1: An Overview of Accessibility

Posted on Tuesday, 12 January 2021 by Marissa Sapega

I know what you’re thinking. As a marketer, you’re already expected to stay up-to-date on constantly changing digital trends, new emerging technologies and platforms, and customer expectations. And now you’re being asked to load yet another “best practice” on your plate? But wait! Before you close out this post and start watching a video of […]

People with Disabilities Suffer Disproportionate Death Rates From COVID-19

Posted on Monday, 28 December 2020 by Marissa Sapega

People with disabilities have faced greater challenges than most during the pandemic. From inaccessible digital information on the disease and how to prevent infection to closed public transportation systems, they’ve experienced serious strife. As it turns out, they’ve also been disproportionately afflicted by the horrors of the disease itself. According to a Wall Street Journal […]

Podcast 2020, Episode 9: Steve Sawczyn, Principal Digital Accessibility Engineer at Optum

Posted on Tuesday, 22 December 2020 by TPG team

Mark Miller, the host, and his producer Marissa speak with Steve Sawczyn, Principal Digital Accessibility Engineer at Optum (part of UnitedHealth Group). Steve talks about how, although “It’s a great time to be blind,” he still runs into accessibility challenges that can be mildly embarrassing (how do you ask someone to tell you if you’re […]

Digital Accessibility and SEO Best Practices

Posted on Wednesday, 2 December 2020 by Marissa Sapega

Search engine optimization and web accessibility share many of the same best practices. Those who provide consulting or services for either should understand this unique overlap to help improve each process. By working together with a shared understanding, we can build better web products for our clients, customers, and users. This guide will help you […]

Podcast, 2020 Episode 8: Jeff Steinberg, Ministry Singer / Speaker / Author / Motivational Entertainer and ADA Consultant

Posted on Thursday, 19 November 2020 by TPG team

Mark Miller, the host, and his colleague Todd Waites speak with Jeff Steinberg, an entertainer/ministry singer/speaker/author/motivational entertainer and ADA consultant. Jeff elaborates on how he likes to focus on positivity during his motivational speaking events, describing how optimism helped him through his challenging childhood. Todd opens up about becoming a one-armed keyboard player and Jeff […]

Podcast 2020, Episode 7: Morten Bonde, Senior Art Director at LEGO

Posted on Tuesday, 10 November 2020 by TPG team

Mark Miller, the host, his producer Marissa, and colleague Todd Waites, chat with Morten Bonde, senior art director at LEGO. Morten describes a stressful 14-year phase during which time his eyesight deteriorated due to retinitis pigmentosa and he couldn’t bring himself to accept what was happening. He recounts his “death” of who he was before […]

Celebrating World Usability Day

Posted on Tuesday, 10 November 2020 by Marissa Sapega

November 12 is World Usability Day (also known as “Make Things Easier Day”—who can argue with that?) On this day we celebrate the pursuit of creating an effortless, intuitive product experience. Supporters of an improved product experience aim to go beyond building a “functional” product. As the organizers of World Usability Day put it, “We […]

Deadline for the Accessibility for Ontarians with Disabilities Act (AODA) is fast approaching

Posted on Thursday, 5 November 2020 by Marissa Sapega

UPDATE AS OF NOVEMBER 11, 2020: For businesses and non-profits with 20 or more employees, the deadline to file an accessibility compliance report has been extended to June 30, 2021. Do you work for or own a public, private, or non-profit business that employs over 50 individuals in the Canadian province of Ontario? If so, […]

Accessible Voting in 2020

Posted on Tuesday, 20 October 2020 by Marissa Sapega

Combine a high-stakes presidential election with a global pandemic and it’s unsurprising that there has been a massive increase in early voter turnout compared with past years. But with the surge in early voting and absentee ballots comes questions of accessibility. What are the options for people with disabilities? Laws on accessible voting Title II […]

The Accessibility Maturity Lifecycle

Posted on Monday, 5 October 2020 by Marissa Sapega

When we talk about the accessibility lifecycle, you may associate it with having a beginning and an endpoint. While every organization clearly needs a starting point for accessibility, there is not necessarily a “final destination.” “Accessible” is not an endpoint Think of the drive for business profitability. Is there ever an “end” to that? (One […]

Kathy Wahlbin contributes to new publication by Access Smithsonian

Posted on Monday, 28 September 2020 by Stefani Cuschnir

Access Smithsonian, the central accessibility office for the Smithsonian Institution, has published a new book focused on diversity, equity, accessibility, and inclusion (DEAI). Their goal for the project was to generate awareness and innovation around creating accessible, interactive and inclusive museum programs and installations using universal design as the inspiration. The collaborative document, titled Inclusive […]

Digital Accessibility: Whose Responsibility is it, Anyway?

Posted on Tuesday, 22 September 2020 by Marissa Sapega

Irrespective of size, industry, maturity, etc., task delegation across an organization is necessary; without it, individuals may assume that certain things are “someone else’s responsibility” and they remain unfinished. Considering all the tasks employees must complete each day to keep an organization running smoothly, assigning responsibilities to teams and departments is critical. While most managers […]

Commending Microsoft’s Focus on Accessibility

Posted on Thursday, 17 September 2020 by Stefani Cuschnir

Creating accessible digital experiences is now more critical than ever. Since the start of the COVID-19 pandemic in early 2020, millions of people have been subjected to stay-at-home quarantine orders and forced to perform more tasks online. The internet has become more than a source of important health updates and news; it is now a […]